M
Journal

MASSPRODUCTIONS WINS TWO SCANDINAVIAN DESIGN AWARDS

MASSPRODUCTIONS WINS TWO SCANDINAVIAN DESIGN AWARDS Massproductions is pleased to announce that it has received two awards from the Scandinavian Design Awards. The awards were given in two different categories, namely ”producer of the year” as well as ”furniture of the year”. Scandinavian Design Awards is a recently established award to highlight the best of design, architecture, and interior design in Sweden, Norway, Denmark and Finland. The award consists of eight categories and is a collaboration between Stockholm Furniture Fair and the publisher It Is Media. Massproductions is pleased to announce that it has received two awards from the Scandinavian Design Awards. The awards were given in two different categories, namely ”producer of the year” as well as ”furniture of the year”. Scandinavian Design Awards is a recently established award to highlight the best of design, architecture, and interior design in Sweden, Norway, Denmark and Finland. The award consists of eight categories and is a collaboration between Stockholm Furniture Fair and the publisher It Is Media. Furniture of the year The 4PM chaise longue was launched during Stockholm Design Week 2022. Initially, 4PM was about creating high comfort out of a hard material. The shape of the 4PM has its starting point in the chair’s profile, where a combination of curved and flat parts have been designed to provide the best possible comfort.  " I want to believe that we won this award as a consequence of staying product focused and still managing to balance all the other aspects of building a furniture company from scratch. " – CHRIS MARTIN, DESIGNER IN CHIEF  4PM Self-Build by Pia Wallén Designer Chris Martin built several prototypes to be able to analyse the comfort, and that’s where the Self Build project started. The 4PM Self Build was released together with the production version of the chaise longue and is, among other things, a tribute to the Italian designer Enzo Mari’s ”Autoprogettazione” project where you build the furniture yourself from a freely distributed drawing and materials from your local hardware store. "It feels fantastic to feel that what we do matters. Receiving these two awards gives us even more inspiration to continue with what we have always done, to develop furniture of extremely good quality at our own pace. " – MAGNUS ELEBÄCK, COO FOUNDER "I knew we had found something fun and interactive when we came up with the idea. The project has delivered many interesting hours of construction and conversation with our 4PM guests and that for me is its success." – CHRIS MARTIN, DESIGNER IN CHIEF  4PM Self-Build by Hank Grüner The project has received incredible attention with over a thousand downloads of the free building instructions that can be downloaded via the company’s website. Massproductions has received photos of people building the chair from all over the world. Right now you can sign up for a 4PM Self Build session during Massproductions exhibition Massproductions - Sculptures from the Factory at Sven-Harrys Konstmuseum in Stockholm, which will be open from February 8th to March 19th 2023. Book 4PM Workshop here. Producer of the year Behind every award-winning piece of furniture is a strong and progressive producer. Massproductions is based on the idea of having designer and producer under the same roof and that it is in the dialogue between them where good furniture is created. "As a furniture company, it is important to add longterm cultural values to the industry. Adding more streamlined, trendy, easy-to-sell products to our world is no longer working. I want to believe that we won this award as a consequence of staying product focused and still managing to balance all the other aspects of building a furniture company from scratch." – MAGNUS ELEBÄCK, COO FOUNDER Buy the publication To Build A Chaise Download the 4PM Self-Build instructions for free here

#4 THE CROWN JEWELS BY LEZAN LURR

#4 THE CROWN JEWELS BY Lezan Lurr Massproductions presents its fourth interpretation from the series The Crown Jewels, where four creators have been asked to renew worn-out Crown Armchairs. In this fourth version, Lezan Lurr, creator and founder of the fashion brand Namacheko, has created two brutalist interpretations of the Crown Armchair that have undergone a shapeshifting. Massproductions presents its fourth interpretation from the series The Crown Jewels, where four creators have been asked to renew worn-out Crown Armchairs. In this fourth version, Lezan Lurr, creator and founder of the fashion brand Namacheko, has created two brutalist interpretations of the Crown Armchair that have undergone a shapeshifting. Lezan Lurr was born in Kirkuk, Kurdistan but grew up in Sweden. While completing her engineering education, in 2016 she and her brother Dilan Lurr started the now internationally recognized fashion brand Namacheko. Since then, her creative career path has broadened to also include furniture and interior design. Today, Lezan Lurr lives in London. Creation and change as a prerequisite for the progress of life is something Lezan grew up with."I grew up listening to my father’s stories in which, at the age of seven, after my grandfather’s death, he had to start working as a goldsmith in order to support the family. At sixteen he bought land and built his own house. The furniture and living space were designed and built by himself as time went on." How did you go about this project? What has the process been like?It took me months to think about it before I actually took pen to paper and made a first sketch, I processed the idea in my head as I had the two chairs in my living room in London and had daily interactions. I quite quickly knew the materials I wanted to work with as I had stripped down the fabric and foam off the first chair in my living room a late evening out of pure curiosity for what was beneath, I then brought them to the workshops, the aluminium chair went all the way to Dorset for metal works to be developed with Scot Sherrard, and I kept the Valchromat chair in the carpenters workshop in north London, and started putting together the pieces of the puzzle I had drawn with quite a few iterations during the process. "The bridge between fashion and design has been central to my work to push boundaries in design and innovation. As two seemingly distinctive disciplines, the common elements such as material flows and geometry, allow for new forms and typologies to evolve. " Describe your way of working?Storytelling and identity are central to my design process. However most of the time it actually starts with paintings. Viewing them I mean, I do not actually paint myself. I spend a lot of my time at either galleries or museums and doing studio visits, that is with a feeling of enchantment. There is a seductive quality of paintings, a way it can pull you in, and be pleasurable. Sometimes in an absurd and somewhat unpleasant way. It’s a complicated experience, one could even call it confrontational, where pleasure meets a sense of discord, that triggers a starting point for emotions and thoughts. You have to work to figure it out, solve the puzzle in your own mind. And by this point you might realise how you have been pulled into the painting, standing there a few more minutes than you intended. This is the starting point for me, this sometimes quite uneasy feeling that I can not articulate starts a research process, a sketch process or writing process until the idea forms and visualises in my practice. "Lezan’s interpretation makes me think of pictures of Joan of Arc. A noble creature who dresses in armour and gets ready for a tough day at work."- Magnus ElebäckCEO Massproductions The exploration of the bridge between fashion, design and form forms the basis of Lezan’s creations, and also her work with the Crown Armchair. The result is two interpretations of the chair that explore itself and its possible metamorphosis, where new covers can be taken on and off the original chair body. "All through ancient mythology to modern fiction, shapeshifting has been part of storytelling. It is described as a curse, pure witchcraft and other times as a superpower. This translated into creating cases, which can be taken on and off. In this way, the chairs are introduced into the daily shape-shifting that we engage in when we dress, with the possibility to alternately highlight, play and discover, alternately hide ourselves and return to our self-exploration. " What material have you been working with mainly?I decided to work with the materials the construction of the chair consists of, beyond what the beholder sees at a first glance. The idea of The Crown chairs construction is mainly a metal frame with additional wooden material to give support at the bottom, covered by foam and fabric. This has informed the choice of working with Aluminum and Valchromat. Using materials that are of importance to the pieces we love but in this instance was not visible. Using what was on the inside as the outer materials. I love working with Valchromat as it to me resembles textiles in how it shifts in colours. Valchromat is a wood panel fiber, that is colored all the way through and engineered for a high physical performance, on average 30% stronger than a MDF. GORAWA - KURDISH FOR CHANGELezan Lurr tackled the transition of the Crownchairs in the same exploratory way. For the first chair she peeled off layers of foam and fabric, to investigate the bare construction of the chair. The metal skeleton was cleaned by sandblasting. CAD drawings were created over the new shape and then 12 parts were laser cut in aluminum sheet, which were welded together and finally sanded free of visible joints.KURSI - KURDISH FOR CHAIRThe second chair’s case consists of through-dyed wood fiber panel (Valchromat) and consists of four separate parts that slide along the chair’s sides, seat and backrest. The prototype was created in MDF, but the angles were hard and not very comfortable. The exploration continued. Valchromat does not bend naturally but Lezan worked around this by working with thinner sheets. This created a curved backrest for softness and comfort. The four parts were glued and stapled together for a seamless look. Finally, the chair was sanded and oiled.How would you describe the result?I am happy with the result of the chairs, they have kept the essence of the original crown chair in both shape and material while visually changing completely. However I can now only think about how I would yet again like to re-work them, adding moss green insulation foam as cushions for the Aluminium chair and hand-carve ashtrays in Valchromat with a pocket to store cigarettes that can slide onto the black chairs armrest."I love gothic revival as much as I love brutalism. Beyond the architectural eras that I love, I believe that style is rooted in a state of mind and feeling, which is constantly evolving and changing for me. I think it’s exceedingly difficult to describe one’s own aesthetic or style." " I decided to work with the materials that make up the chair’s construction. Crown mainly consists of a metal frame, but also wood that provides support at the bottom, this is then covered with foam and fabric. I wanted to use the materials that form the core of a product we love but which in this case were not visible. " Whats next?Next up for me is a continued focus on interior design projects and building bespoke furniture. There is something beautifully intimate in working on residential projects where one enters someone else’s most private and bare self in creating a home. Follow Lezan LurrProduction by Alfie Chambers @alfchambers Photographed by Dilan Lurr @dilan.lurrThe Crown Jewels by Lezan Lurr will be exhibited during Stockholm Design Week at Massproductions Works from February 6.

AN EXPLORATION OF THE X-FACTOR OF DESIGN IN A NEW EXHIBITION AT SVEN-HARRYS KONSTMUSEUM

MASSPRODUCTIONS - SCULPTURES FROM THE FACTORY Sven-Harrys konstmuseum launches 2023 by asking the question: “Where does the art start?” The museum has invited designers Magnus Elebäck and Chris Martin, founders of the internationally renowned Stockholm-based furniture company Massproductions to explore the link between industry and art while honing in on that mysterious “X-factor” – the element that makes good design great.Sven-Harrys konstmuseum launches 2023 by asking the question: “Where does the art start?” The museum has invited designers Magnus Elebäck and Chris Martin, founders of the internationally renowned Stockholm-based furniture company Massproductions to explore the link between industry and art while honing in on that mysterious “X-factor” – the element that makes good design great. 8 FEBRUARY - 19 MARCH.SVEN-HARRYS KONSTMUSEUM The exhibition asks questions in a series of playful, artistic and informative installations. What is that immeasurable special ingredient that distinguishes certain products? Is it pure magic, logical thinking, or a combination of both? With seven works based on seven different designs and 13 different industrial processes, Chris Martin and Magnus Elebäck take a deep dive into the complexity of manufacturing the products we take for granted in our daily lives. Massproductions – Sculptures from the Factory opens 8 February in conjunction with Stockholm Design Week 2023, and will be shown through 19 March at Sven-Harry’s Art Museum in Stockholm. "This exhibition picks up where our craft exhibition left off. In it, we showed the people behind the works, work processes that are sometimes told, sometimes shown. Now we’re going from showing the physical craftsmanship, where production is literally in your hands, and taking the step further with this exhibition to show design objects and the industrial manufacturing process – in a poetic and modern interpretation. It will be so much fun to welcome visitors to a playful and artistic design exhibition."- Dragana Kusoffsky MaksimovićCEO of Sven-Harrys "What happens when industrial manufacturing tools and processes move from the factory floor to an art gallery? Tools and processes that were originally intended to give life to beautiful objects, but that are never actually front and centre themselves. Suddenly, brutal and utilitarian items are transformed into beautiful sculptures and installations."- Chris Martin,Designer in Chief "The whole reason we started Massproductions was from our obsession with what the ultimate conditions for fantastic design are, and the answer is to find the balance between art and industry. When Sven-Harrys konstmuseum asked us for a show, it was natural to create one on this subject."- Magnus ElebäckCEO Sven-Harrys konstmuseum will be presenting its third design exhibition in a row in 2023. Book 4PM Self-Build Workshop hereVisit Sven-Harrys HereSpecial presentation with Magnus Elebäck and Chris Martin of Massproductions

MASSPRODUCTIONS HEADQUARTERS IN STOCKHOLM

Massproductions Headquarters in Stockholm Massproductions new headquarters is located on Högbergsgatan on Södermalm in Stockholm. The 300 square meters are distributed throughout working area, several conference rooms, kitchen and a product development workshop space. Massproductions new headquarters is located on Högbergsgatan on Södermalm in Stockholm. The 300 square meters are distributed throughout working area, several conference rooms, kitchen and a product development workshop space. Custom made Draft Table in Beech combined with Waiter Chair Jump Easy Chair and Icha Table and Chair Bespoke kitchen by Specific Generic The entrance with Massproductions' M Red colour on a powder coated metal sheet 4PM and Sander Table "New times, new needs. With a steadily growing team of talented people, our office started to become an unbearable place to work. We needed much more space and plenty more functions (and good coffee). Our friends at Specific Generic did a really nice job in transforming this unpolished gem of a run down 60's building into something special." - Magnus Elebäck, COO Founder Serif Chair together with Colossus Table Massproductions HQ , Högbergsgatan 27, 116 20 Stockholm Contact us here.

MASSPRODUCTIONS' POCKET GUIDE TO STOCKHOLM

Massproductions' pocket guide to Stockholm Ever wondered what to visit in Stockholm? For design inspiration look no further. Our pocket guide will take you on a design tour all the way to Gustavsberg.Ever wondered what to visit in Stockholm? For design inspiration look no further. Our pocket guide will take you on a design tour all the way to Gustavsberg. Tambur Store, Folkungagatan 85At Tambur you will find a well chosen selection in furniture, lighting, glass, porcelain and interior details. The store has a feeling of coming home, with a lot of inspiration.The exhibition is continuously changed and replenished with news as time goes on. Svenkt Tenn, Strandvägen 5Estrid Ericson founded Svenskt Tenn in 1924. Estrid recruited Josef Frank to the company 10 years later and together they created a personal interior design style that continues all over the world. Svenskt Tenn recently open up their new restaurant where they serve small dishes combining sweet, salty and tart flavours for breakfast and lunch, as well as afternoon coffee and early dinner. The café is run together with Petter Nilsson, the founder and owner of Stockholm’s Petri restaurant. Jackson's DesignFounded by Paul and Carina Jackson back in 1981, Jackson's specializes in vintage Scandinavian design. Paul and Carina curate beautiful exhibitions to show their pieces and it's always a pleasure to visit the store. Stadskyrkogården, Sockenvägen, StockholmSkogskyrkogården is a cemetery located in the Gamla Enskede district south of central Stockholm, Sweden. Its stunning design, by Gunnar Asplund and Sigurd Lewerentz reflects the development of architecture from Nordic Classicism to mature functionalism. Sven-Harry's Art Museum, Eastmansvägen 10Sven-Harry's Art Museum is an art museum in Stockholm founded by builder Sven-Harry Karlsson. The art gallery exhibits works by Carl Fredrik Hill, Ernst Josephson, August Strindberg and Helene Schjerfbeck. The art is complemented by furniture by Gio Ponti and Georg Haupt, and carpets by Märta Måås-Fjetterström. During Stockholm Design Week 2023 (8-February to 19 march) Massproductions curated the exhibition Massproductions - Sculptures from the Factory. Gustavsberg Porslinsfabrik, Chamottevägen 2, GustavsbergSweden’s only porcelain factory! The Gustavsberg Porcelain Manufacturing was founded in 1825. Designers as Ingegerd Råman, Signe Persson Melin, Stig Lindberg and Lisa Larsson are examples of artists behind the factory. ArkDes, Exercisplan 4, StockholmArkDes is Sweden’s national centre for architecture and design its focuses on the large permanent exhibition Arkitektur in Sverige. ArkDes takes visitors through 1,000 years of Swedish architectural history. It is a museum, a study centre and an arena for debate and discussion about the future of architecture, always with very curated and well done exhibitions. Read our Södermalm guide here!Photographed by Axel Wahl

MASSPRODUCTIONS' GUIDE TO SÖDERMALM

Massproductions' guide to Södermalm Södermalm is an area with many stories to tell. With both Massproductions Works and our Headquarter in the area, we invite you to explore the gems we love!Södermalm is an area with many stories to tell. With both Massproductions Works and our Headquarter in the area, we invite you to explore the gems we love! Nitty Gritty, Krukmakargatan 24-26Independent multi brand store and showroom with a carefully curated assortment consists of emerging designers mixed with well-established and respected fashion labels. The blooming street Östgötagatan, further up from Massproductions Works. Bleck, Lilla Blecktornsparken, Katarina Bangata 68Small dishes and great wine list sitting on our Jig Chairs, with a view overlooking the park. Konst-ig Bookstore, Åsögatan 124 A tightly curated book store focused on Scandinavian must-have titles within art, architecture, design and photography. Riche Fenix, Götgatan 40The latest hotspot for after work drinks or dining. "Delicious Japanese street food and a refreshing alternative to the ubiquitous sushi restaurants, all served with great politeness by the staff against a background of obscure rock music. I’ve been to Japan a few times and the food is great, MamaWolf is the closest you can get to being there."- Chris Martin,Designer in Chief About MamaWolf Kaffe, Sankt Paulsgatan 17Italian coffee with bitter espressos and creamy lattes, the perfect mix between an Italian espresso bar and a Swedish cafe. Herr Judit, Hornsgatan 65Secondhand with selected designer items and rare vintage garments. MamaWolf, Krukmakargatan 1Our best tips to get local Japanese food with a unique menu, specialized own recipes with local ingredients. Mosebacketorg Gallery Steinsland Berliner, Bondegatan 70A Stockholm-based gallery founded in 2008 by Jeanette Steinsland and Jacob Kampp Berliner with the intention of creating an open and imaginative space for contemporary art. "My go to place when I need a reminder that I’m a British. This pub has a great atmosphere which is at least in part down to the wall to wall carpeting which is a rarity in Stockholm. The corner seat is the best spot, where me and Magnus have had many long and pleasant furniture discussions."- Chris Martin,Designer in ChiefHalf Way Inn, wedenborgsgatan 6 Crum Heaven, Högbergsgatan 38-40Art space & Espresso bar. Stora Skuggan, Östgötagatan 18Our neighbour, Stora Skuggan is a Stockholm-based perfume studio inspired by history, mysticism, architecture and pop culture. Stora Skuggan merges curious fascinations to create truly distinct olfactory experiences. Svedjan, Brännkyrkagatan 88 This classic place has a small but ambitious range of buns, bread and cakes baked on flour from Warbro Kvarn. Here you can find one of Stockholm’s best Semla, ask your local Swede for more information about the semla... Wood Stockholm, Krukmakargatan 1A restaurant where flavors and meetings are created without regard to traditional boundaries. Photographed by Axel Wahl

SILO WINERACK TAKE PLACE IN CÔTE D’AZUR

SILO WINERACK TAKE PLACE IN Côte d’Azur From the yellow mimosas of winter, red poppies of spring, lavender fields of Provence, all the way to the rocky coast of Côte d'Azur - discover Silo Winerack and some of our favorite places along the way. From the yellow mimosas of winter, red poppies of spring, lavender fields of Provence, all the way to the rocky coast of Côte d'Azur - discover Silo Winerack and some of our favorite places along the way. Why Silo? When Chris Martin begins his design process, his goal is to create something that he himself would like to buy and that he cannot find on the market. With more and more wine bars opening in recent years and an increased interest in good wines, Chris wanted to create dignified storage that lives up to the same high quality as the bottles it will hold. Based on a continuous loop, Chris Martin designed the wine rack in an unbroken line of wood, where the bottles rest firmly in milled-out compartments. Silo holds its bottles securely and in a horizontal position. The bottles have a 3.87 degree inclination to keep the wine in constant contact with the cork, something that stops the cork from drying out and spoiling the wine. Le Meranda, 4 Rue Raoul Bosio, 06300, Nice, France Fondation Maeght, 623 Chem. des Gardettes, Saint-Paul-de-Vence, France Tio Chair and Coffee table at Foundation Maeght  Silo is available in black stained ash and natural ash. Tio Easy Chairs in Haut de Cagnes La Part des Anges, 17 Rue Gubernatis, Nice, France "Silo is a functional and logical wine rack. But something distracted me, it was almost too logical. It felt like you should be able to lift it up into place. It almost called for handles, even though it’s really an unnecessary feature. I quickly realized that we already had the handle shape in the grooves on which the bottles rested. After that, my job was done. The handles are a subtle detail that give an added a charm to the wine rack." - Chris Martin, Designer in Chief National Picasso Museum, Place de la Libération, Vallauris, France The rack which has a typology taken from traditional wine cellars can store 4 bottles per unit and can be stacked up to four units high.  La Canon, 23 Rue Meyerbeer,  Nice, France

THE LITTLE THINGS CELEBRATION

THE LITTLE THINGS CELEBRATION The Little Things was presented during Stockholm Design Week 2022 in September in an installation at Massproductions Works on Östgötagatan in Stockholm. The installation is designed by architect and designer Paul Vaugoyeau.The Little Things was presented during Stockholm Design Week 2022 in September in an installation at Massproductions Works on Östgötagatan in Stockholm. The installation is designed by architect and designer Paul Vaugoyeau. To celebrate the new installation and collection we invited Massproduction's friends for a party during Stockholm Design Week. "The gondola is a reinterpretation of street stalls you can find in densely populated cities, especially Asia. These carts usually have light and a lot of cleverly made integrated functions. This one acts as a centerpiece, attracting the attention and showing the collection in an extensive but compact way."- Paul Vaugoyeau "I wanted to create an immersive and slightly surreal space. A room that disorients you a bit when going in. The silver foil originated form a photoshoot where a reflector was made of crumpled silver foil, I instantly loved the effect. It is both very expressive but also neutral, it’s a perfect background for object of different color and materials, And it reflects the surrounding objects in a subtle way."- Paul Vaugoyeau The Little Things boxes with packaging made by Figur with drawings by artist Patrik Mollwing. Drinks was served by Pompette.

MASSPRODUCTIONS WINS TWO SCANDINAVIAN DESIGN AWARDS

MASSPRODUCTIONS WINS TWO SCANDINAVIAN DESIGN AWARDS Massproductions is pleased to announce that it has received two awards from the Scandinavian Design Awards. The awards were given in two different categories, namely ”producer of the year” as well as ”furniture of the year”. Scandinavian Design Awards is a recently established award to highlight the best of design, architecture, and interior design in Sweden, Norway, Denmark and Finland. The award consists of eight categories and is a collaboration between Stockholm Furniture Fair and the publisher It Is Media. Massproductions is pleased to announce that it has received two awards from the Scandinavian Design Awards. The awards were given in two different categories, namely ”producer of the year” as well as ”furniture of the year”. Scandinavian Design Awards is a recently established award to highlight the best of design, architecture, and interior design in Sweden, Norway, Denmark and Finland. The award consists of eight categories and is a collaboration between Stockholm Furniture Fair and the publisher It Is Media. Furniture of the year The 4PM chaise longue was launched during Stockholm Design Week 2022. Initially, 4PM was about creating high comfort out of a hard material. The shape of the 4PM has its starting point in the chair’s profile, where a combination of curved and flat parts have been designed to provide the best possible comfort.  " I want to believe that we won this award as a consequence of staying product focused and still managing to balance all the other aspects of building a furniture company from scratch. " – CHRIS MARTIN, DESIGNER IN CHIEF  4PM Self-Build by Pia Wallén Designer Chris Martin built several prototypes to be able to analyse the comfort, and that’s where the Self Build project started. The 4PM Self Build was released together with the production version of the chaise longue and is, among other things, a tribute to the Italian designer Enzo Mari’s ”Autoprogettazione” project where you build the furniture yourself from a freely distributed drawing and materials from your local hardware store. "It feels fantastic to feel that what we do matters. Receiving these two awards gives us even more inspiration to continue with what we have always done, to develop furniture of extremely good quality at our own pace. " – MAGNUS ELEBÄCK, COO FOUNDER "I knew we had found something fun and interactive when we came up with the idea. The project has delivered many interesting hours of construction and conversation with our 4PM guests and that for me is its success." – CHRIS MARTIN, DESIGNER IN CHIEF  4PM Self-Build by Hank Grüner The project has received incredible attention with over a thousand downloads of the free building instructions that can be downloaded via the company’s website. Massproductions has received photos of people building the chair from all over the world. Right now you can sign up for a 4PM Self Build session during Massproductions exhibition Massproductions - Sculptures from the Factory at Sven-Harrys Konstmuseum in Stockholm, which will be open from February 8th to March 19th 2023. Book 4PM Workshop here. Producer of the year Behind every award-winning piece of furniture is a strong and progressive producer. Massproductions is based on the idea of having designer and producer under the same roof and that it is in the dialogue between them where good furniture is created. "As a furniture company, it is important to add longterm cultural values to the industry. Adding more streamlined, trendy, easy-to-sell products to our world is no longer working. I want to believe that we won this award as a consequence of staying product focused and still managing to balance all the other aspects of building a furniture company from scratch." – MAGNUS ELEBÄCK, COO FOUNDER Buy the publication To Build A Chaise Download the 4PM Self-Build instructions for free here

#4 THE CROWN JEWELS BY LEZAN LURR

#4 THE CROWN JEWELS BY Lezan Lurr Massproductions presents its fourth interpretation from the series The Crown Jewels, where four creators have been asked to renew worn-out Crown Armchairs. In this fourth version, Lezan Lurr, creator and founder of the fashion brand Namacheko, has created two brutalist interpretations of the Crown Armchair that have undergone a shapeshifting. Massproductions presents its fourth interpretation from the series The Crown Jewels, where four creators have been asked to renew worn-out Crown Armchairs. In this fourth version, Lezan Lurr, creator and founder of the fashion brand Namacheko, has created two brutalist interpretations of the Crown Armchair that have undergone a shapeshifting. Lezan Lurr was born in Kirkuk, Kurdistan but grew up in Sweden. While completing her engineering education, in 2016 she and her brother Dilan Lurr started the now internationally recognized fashion brand Namacheko. Since then, her creative career path has broadened to also include furniture and interior design. Today, Lezan Lurr lives in London. Creation and change as a prerequisite for the progress of life is something Lezan grew up with."I grew up listening to my father’s stories in which, at the age of seven, after my grandfather’s death, he had to start working as a goldsmith in order to support the family. At sixteen he bought land and built his own house. The furniture and living space were designed and built by himself as time went on." How did you go about this project? What has the process been like?It took me months to think about it before I actually took pen to paper and made a first sketch, I processed the idea in my head as I had the two chairs in my living room in London and had daily interactions. I quite quickly knew the materials I wanted to work with as I had stripped down the fabric and foam off the first chair in my living room a late evening out of pure curiosity for what was beneath, I then brought them to the workshops, the aluminium chair went all the way to Dorset for metal works to be developed with Scot Sherrard, and I kept the Valchromat chair in the carpenters workshop in north London, and started putting together the pieces of the puzzle I had drawn with quite a few iterations during the process. "The bridge between fashion and design has been central to my work to push boundaries in design and innovation. As two seemingly distinctive disciplines, the common elements such as material flows and geometry, allow for new forms and typologies to evolve. " Describe your way of working?Storytelling and identity are central to my design process. However most of the time it actually starts with paintings. Viewing them I mean, I do not actually paint myself. I spend a lot of my time at either galleries or museums and doing studio visits, that is with a feeling of enchantment. There is a seductive quality of paintings, a way it can pull you in, and be pleasurable. Sometimes in an absurd and somewhat unpleasant way. It’s a complicated experience, one could even call it confrontational, where pleasure meets a sense of discord, that triggers a starting point for emotions and thoughts. You have to work to figure it out, solve the puzzle in your own mind. And by this point you might realise how you have been pulled into the painting, standing there a few more minutes than you intended. This is the starting point for me, this sometimes quite uneasy feeling that I can not articulate starts a research process, a sketch process or writing process until the idea forms and visualises in my practice. "Lezan’s interpretation makes me think of pictures of Joan of Arc. A noble creature who dresses in armour and gets ready for a tough day at work."- Magnus ElebäckCEO Massproductions The exploration of the bridge between fashion, design and form forms the basis of Lezan’s creations, and also her work with the Crown Armchair. The result is two interpretations of the chair that explore itself and its possible metamorphosis, where new covers can be taken on and off the original chair body. "All through ancient mythology to modern fiction, shapeshifting has been part of storytelling. It is described as a curse, pure witchcraft and other times as a superpower. This translated into creating cases, which can be taken on and off. In this way, the chairs are introduced into the daily shape-shifting that we engage in when we dress, with the possibility to alternately highlight, play and discover, alternately hide ourselves and return to our self-exploration. " What material have you been working with mainly?I decided to work with the materials the construction of the chair consists of, beyond what the beholder sees at a first glance. The idea of The Crown chairs construction is mainly a metal frame with additional wooden material to give support at the bottom, covered by foam and fabric. This has informed the choice of working with Aluminum and Valchromat. Using materials that are of importance to the pieces we love but in this instance was not visible. Using what was on the inside as the outer materials. I love working with Valchromat as it to me resembles textiles in how it shifts in colours. Valchromat is a wood panel fiber, that is colored all the way through and engineered for a high physical performance, on average 30% stronger than a MDF. GORAWA - KURDISH FOR CHANGELezan Lurr tackled the transition of the Crownchairs in the same exploratory way. For the first chair she peeled off layers of foam and fabric, to investigate the bare construction of the chair. The metal skeleton was cleaned by sandblasting. CAD drawings were created over the new shape and then 12 parts were laser cut in aluminum sheet, which were welded together and finally sanded free of visible joints.KURSI - KURDISH FOR CHAIRThe second chair’s case consists of through-dyed wood fiber panel (Valchromat) and consists of four separate parts that slide along the chair’s sides, seat and backrest. The prototype was created in MDF, but the angles were hard and not very comfortable. The exploration continued. Valchromat does not bend naturally but Lezan worked around this by working with thinner sheets. This created a curved backrest for softness and comfort. The four parts were glued and stapled together for a seamless look. Finally, the chair was sanded and oiled.How would you describe the result?I am happy with the result of the chairs, they have kept the essence of the original crown chair in both shape and material while visually changing completely. However I can now only think about how I would yet again like to re-work them, adding moss green insulation foam as cushions for the Aluminium chair and hand-carve ashtrays in Valchromat with a pocket to store cigarettes that can slide onto the black chairs armrest."I love gothic revival as much as I love brutalism. Beyond the architectural eras that I love, I believe that style is rooted in a state of mind and feeling, which is constantly evolving and changing for me. I think it’s exceedingly difficult to describe one’s own aesthetic or style." " I decided to work with the materials that make up the chair’s construction. Crown mainly consists of a metal frame, but also wood that provides support at the bottom, this is then covered with foam and fabric. I wanted to use the materials that form the core of a product we love but which in this case were not visible. " Whats next?Next up for me is a continued focus on interior design projects and building bespoke furniture. There is something beautifully intimate in working on residential projects where one enters someone else’s most private and bare self in creating a home. Follow Lezan LurrProduction by Alfie Chambers @alfchambers Photographed by Dilan Lurr @dilan.lurrThe Crown Jewels by Lezan Lurr will be exhibited during Stockholm Design Week at Massproductions Works from February 6.

AN EXPLORATION OF THE X-FACTOR OF DESIGN IN A NEW EXHIBITION AT SVEN-HARRYS KONSTMUSEUM

MASSPRODUCTIONS - SCULPTURES FROM THE FACTORY Sven-Harrys konstmuseum launches 2023 by asking the question: “Where does the art start?” The museum has invited designers Magnus Elebäck and Chris Martin, founders of the internationally renowned Stockholm-based furniture company Massproductions to explore the link between industry and art while honing in on that mysterious “X-factor” – the element that makes good design great.Sven-Harrys konstmuseum launches 2023 by asking the question: “Where does the art start?” The museum has invited designers Magnus Elebäck and Chris Martin, founders of the internationally renowned Stockholm-based furniture company Massproductions to explore the link between industry and art while honing in on that mysterious “X-factor” – the element that makes good design great. 8 FEBRUARY - 19 MARCH.SVEN-HARRYS KONSTMUSEUM The exhibition asks questions in a series of playful, artistic and informative installations. What is that immeasurable special ingredient that distinguishes certain products? Is it pure magic, logical thinking, or a combination of both? With seven works based on seven different designs and 13 different industrial processes, Chris Martin and Magnus Elebäck take a deep dive into the complexity of manufacturing the products we take for granted in our daily lives. Massproductions – Sculptures from the Factory opens 8 February in conjunction with Stockholm Design Week 2023, and will be shown through 19 March at Sven-Harry’s Art Museum in Stockholm. "This exhibition picks up where our craft exhibition left off. In it, we showed the people behind the works, work processes that are sometimes told, sometimes shown. Now we’re going from showing the physical craftsmanship, where production is literally in your hands, and taking the step further with this exhibition to show design objects and the industrial manufacturing process – in a poetic and modern interpretation. It will be so much fun to welcome visitors to a playful and artistic design exhibition."- Dragana Kusoffsky MaksimovićCEO of Sven-Harrys "What happens when industrial manufacturing tools and processes move from the factory floor to an art gallery? Tools and processes that were originally intended to give life to beautiful objects, but that are never actually front and centre themselves. Suddenly, brutal and utilitarian items are transformed into beautiful sculptures and installations."- Chris Martin,Designer in Chief "The whole reason we started Massproductions was from our obsession with what the ultimate conditions for fantastic design are, and the answer is to find the balance between art and industry. When Sven-Harrys konstmuseum asked us for a show, it was natural to create one on this subject."- Magnus ElebäckCEO Sven-Harrys konstmuseum will be presenting its third design exhibition in a row in 2023. Book 4PM Self-Build Workshop hereVisit Sven-Harrys HereSpecial presentation with Magnus Elebäck and Chris Martin of Massproductions

MASSPRODUCTIONS HEADQUARTERS IN STOCKHOLM

Massproductions Headquarters in Stockholm Massproductions new headquarters is located on Högbergsgatan on Södermalm in Stockholm. The 300 square meters are distributed throughout working area, several conference rooms, kitchen and a product development workshop space. Massproductions new headquarters is located on Högbergsgatan on Södermalm in Stockholm. The 300 square meters are distributed throughout working area, several conference rooms, kitchen and a product development workshop space. Custom made Draft Table in Beech combined with Waiter Chair Jump Easy Chair and Icha Table and Chair Bespoke kitchen by Specific Generic The entrance with Massproductions' M Red colour on a powder coated metal sheet 4PM and Sander Table "New times, new needs. With a steadily growing team of talented people, our office started to become an unbearable place to work. We needed much more space and plenty more functions (and good coffee). Our friends at Specific Generic did a really nice job in transforming this unpolished gem of a run down 60's building into something special." - Magnus Elebäck, COO Founder Serif Chair together with Colossus Table Massproductions HQ , Högbergsgatan 27, 116 20 Stockholm Contact us here.

MASSPRODUCTIONS' POCKET GUIDE TO STOCKHOLM

Massproductions' pocket guide to Stockholm Ever wondered what to visit in Stockholm? For design inspiration look no further. Our pocket guide will take you on a design tour all the way to Gustavsberg.Ever wondered what to visit in Stockholm? For design inspiration look no further. Our pocket guide will take you on a design tour all the way to Gustavsberg. Tambur Store, Folkungagatan 85At Tambur you will find a well chosen selection in furniture, lighting, glass, porcelain and interior details. The store has a feeling of coming home, with a lot of inspiration.The exhibition is continuously changed and replenished with news as time goes on. Svenkt Tenn, Strandvägen 5Estrid Ericson founded Svenskt Tenn in 1924. Estrid recruited Josef Frank to the company 10 years later and together they created a personal interior design style that continues all over the world. Svenskt Tenn recently open up their new restaurant where they serve small dishes combining sweet, salty and tart flavours for breakfast and lunch, as well as afternoon coffee and early dinner. The café is run together with Petter Nilsson, the founder and owner of Stockholm’s Petri restaurant. Jackson's DesignFounded by Paul and Carina Jackson back in 1981, Jackson's specializes in vintage Scandinavian design. Paul and Carina curate beautiful exhibitions to show their pieces and it's always a pleasure to visit the store. Stadskyrkogården, Sockenvägen, StockholmSkogskyrkogården is a cemetery located in the Gamla Enskede district south of central Stockholm, Sweden. Its stunning design, by Gunnar Asplund and Sigurd Lewerentz reflects the development of architecture from Nordic Classicism to mature functionalism. Sven-Harry's Art Museum, Eastmansvägen 10Sven-Harry's Art Museum is an art museum in Stockholm founded by builder Sven-Harry Karlsson. The art gallery exhibits works by Carl Fredrik Hill, Ernst Josephson, August Strindberg and Helene Schjerfbeck. The art is complemented by furniture by Gio Ponti and Georg Haupt, and carpets by Märta Måås-Fjetterström. During Stockholm Design Week 2023 (8-February to 19 march) Massproductions curated the exhibition Massproductions - Sculptures from the Factory. Gustavsberg Porslinsfabrik, Chamottevägen 2, GustavsbergSweden’s only porcelain factory! The Gustavsberg Porcelain Manufacturing was founded in 1825. Designers as Ingegerd Råman, Signe Persson Melin, Stig Lindberg and Lisa Larsson are examples of artists behind the factory. ArkDes, Exercisplan 4, StockholmArkDes is Sweden’s national centre for architecture and design its focuses on the large permanent exhibition Arkitektur in Sverige. ArkDes takes visitors through 1,000 years of Swedish architectural history. It is a museum, a study centre and an arena for debate and discussion about the future of architecture, always with very curated and well done exhibitions. Read our Södermalm guide here!Photographed by Axel Wahl

MASSPRODUCTIONS' GUIDE TO SÖDERMALM

Massproductions' guide to Södermalm Södermalm is an area with many stories to tell. With both Massproductions Works and our Headquarter in the area, we invite you to explore the gems we love!Södermalm is an area with many stories to tell. With both Massproductions Works and our Headquarter in the area, we invite you to explore the gems we love! Nitty Gritty, Krukmakargatan 24-26Independent multi brand store and showroom with a carefully curated assortment consists of emerging designers mixed with well-established and respected fashion labels. The blooming street Östgötagatan, further up from Massproductions Works. Bleck, Lilla Blecktornsparken, Katarina Bangata 68Small dishes and great wine list sitting on our Jig Chairs, with a view overlooking the park. Konst-ig Bookstore, Åsögatan 124 A tightly curated book store focused on Scandinavian must-have titles within art, architecture, design and photography. Riche Fenix, Götgatan 40The latest hotspot for after work drinks or dining. "Delicious Japanese street food and a refreshing alternative to the ubiquitous sushi restaurants, all served with great politeness by the staff against a background of obscure rock music. I’ve been to Japan a few times and the food is great, MamaWolf is the closest you can get to being there."- Chris Martin,Designer in Chief About MamaWolf Kaffe, Sankt Paulsgatan 17Italian coffee with bitter espressos and creamy lattes, the perfect mix between an Italian espresso bar and a Swedish cafe. Herr Judit, Hornsgatan 65Secondhand with selected designer items and rare vintage garments. MamaWolf, Krukmakargatan 1Our best tips to get local Japanese food with a unique menu, specialized own recipes with local ingredients. Mosebacketorg Gallery Steinsland Berliner, Bondegatan 70A Stockholm-based gallery founded in 2008 by Jeanette Steinsland and Jacob Kampp Berliner with the intention of creating an open and imaginative space for contemporary art. "My go to place when I need a reminder that I’m a British. This pub has a great atmosphere which is at least in part down to the wall to wall carpeting which is a rarity in Stockholm. The corner seat is the best spot, where me and Magnus have had many long and pleasant furniture discussions."- Chris Martin,Designer in ChiefHalf Way Inn, wedenborgsgatan 6 Crum Heaven, Högbergsgatan 38-40Art space & Espresso bar. Stora Skuggan, Östgötagatan 18Our neighbour, Stora Skuggan is a Stockholm-based perfume studio inspired by history, mysticism, architecture and pop culture. Stora Skuggan merges curious fascinations to create truly distinct olfactory experiences. Svedjan, Brännkyrkagatan 88 This classic place has a small but ambitious range of buns, bread and cakes baked on flour from Warbro Kvarn. Here you can find one of Stockholm’s best Semla, ask your local Swede for more information about the semla... Wood Stockholm, Krukmakargatan 1A restaurant where flavors and meetings are created without regard to traditional boundaries. Photographed by Axel Wahl

SILO WINERACK TAKE PLACE IN CÔTE D’AZUR

SILO WINERACK TAKE PLACE IN Côte d’Azur From the yellow mimosas of winter, red poppies of spring, lavender fields of Provence, all the way to the rocky coast of Côte d'Azur - discover Silo Winerack and some of our favorite places along the way. From the yellow mimosas of winter, red poppies of spring, lavender fields of Provence, all the way to the rocky coast of Côte d'Azur - discover Silo Winerack and some of our favorite places along the way. Why Silo? When Chris Martin begins his design process, his goal is to create something that he himself would like to buy and that he cannot find on the market. With more and more wine bars opening in recent years and an increased interest in good wines, Chris wanted to create dignified storage that lives up to the same high quality as the bottles it will hold. Based on a continuous loop, Chris Martin designed the wine rack in an unbroken line of wood, where the bottles rest firmly in milled-out compartments. Silo holds its bottles securely and in a horizontal position. The bottles have a 3.87 degree inclination to keep the wine in constant contact with the cork, something that stops the cork from drying out and spoiling the wine. Le Meranda, 4 Rue Raoul Bosio, 06300, Nice, France Fondation Maeght, 623 Chem. des Gardettes, Saint-Paul-de-Vence, France Tio Chair and Coffee table at Foundation Maeght  Silo is available in black stained ash and natural ash. Tio Easy Chairs in Haut de Cagnes La Part des Anges, 17 Rue Gubernatis, Nice, France "Silo is a functional and logical wine rack. But something distracted me, it was almost too logical. It felt like you should be able to lift it up into place. It almost called for handles, even though it’s really an unnecessary feature. I quickly realized that we already had the handle shape in the grooves on which the bottles rested. After that, my job was done. The handles are a subtle detail that give an added a charm to the wine rack." - Chris Martin, Designer in Chief National Picasso Museum, Place de la Libération, Vallauris, France The rack which has a typology taken from traditional wine cellars can store 4 bottles per unit and can be stacked up to four units high.  La Canon, 23 Rue Meyerbeer,  Nice, France

THE LITTLE THINGS CELEBRATION

THE LITTLE THINGS CELEBRATION The Little Things was presented during Stockholm Design Week 2022 in September in an installation at Massproductions Works on Östgötagatan in Stockholm. The installation is designed by architect and designer Paul Vaugoyeau.The Little Things was presented during Stockholm Design Week 2022 in September in an installation at Massproductions Works on Östgötagatan in Stockholm. The installation is designed by architect and designer Paul Vaugoyeau. To celebrate the new installation and collection we invited Massproduction's friends for a party during Stockholm Design Week. "The gondola is a reinterpretation of street stalls you can find in densely populated cities, especially Asia. These carts usually have light and a lot of cleverly made integrated functions. This one acts as a centerpiece, attracting the attention and showing the collection in an extensive but compact way."- Paul Vaugoyeau "I wanted to create an immersive and slightly surreal space. A room that disorients you a bit when going in. The silver foil originated form a photoshoot where a reflector was made of crumpled silver foil, I instantly loved the effect. It is both very expressive but also neutral, it’s a perfect background for object of different color and materials, And it reflects the surrounding objects in a subtle way."- Paul Vaugoyeau The Little Things boxes with packaging made by Figur with drawings by artist Patrik Mollwing. Drinks was served by Pompette.