BLUE SHADES OF CÔTE D'AZUR
Le Corbusier's architectural colour scheme, the French Riviera and the La Fondation Maeght art museum were the inspiration when Massproductions set out to develop a new colour for their Tio collection. The outdoor collection is now launched in the colour Overseas Blue.
March 24 - 2022
Le Corbusier is considered one of the most important architects of the 20th century. Colour and its effect on architecture is said to have been as important to him as the room and its layout. In 1930, Le Corbusier created a colour system called "Claviers de couleurs" consisting of 43 colours in twelve scales. The Tio Collection's new colour Overseas Blue is taken from this scale, which is well suited for a company based on modernist ideals.
The collection was photographed by Martin Runeborg at the La Fondation Meaght outside Saint Paul De Vence, where it takes its place in the Sculpture Garden and the Miró Labyrinth.
Fondation Maeght
Some of the biggest names in 20th-century European sculpture, including Georges Braque, Joan Miró and Alberto Giacometti, came together to help create La Fondation Maeght, which has become France’s most important art foundation and is among the world’s leading cultural institutions. La Fondation was established by Aimé and Marguerite Maeght, a visionary couple who were publishers and art dealers, and who represented and were friends with some of the most important artists of the era, including Braque, Miró and Giacometti, as well as Alexander Calder, Fernand Léger, Marc Chagall, and many others.
"The Tio Chair is the contemporary design classic that started Massproductions journey."
Le Corbusier's architectural colour scheme, the French Riviera and the La Fondation Maeght art museum were the inspiration when Massproductions set out to develop a new colour for their Tio collection. The outdoor collection is now launched in the colour Overseas Blue.
"Outdoor environment differ from indoor environment in so many ways. Of course, high demands are placed on the material to be able to withstand the influence of the elements. But you also have other types of spaces to relate to, ranging from a park to an outdoor terrace or balcony. Overseas Blue is a nice addition to our range, it is a lively but balanced blue shade, which fits just as well into nature as in an urban environment. "
- Magnus Elebäck,
CEO and co-founder
ABOUT TIO
During the Stockholm Furniture Fair 2009, Chris Martin and Magnus Elebäck launched both Massproductions as a brand and their first product: Tio Chair. Tio quickly gained recognition in the industry and in Massproductions first year of operation it won the Swedish Association of Architects’ Golden Chair design award.
