M
Journal

Together, Magnus Elebäck and Chris Martin took on big league clients, and then ten years later decided to launch their own furniture design and production company, Massproductions.

An exploration of the X-factor of design in a new exhibition at Sven-Harrys konstmuseum

AN EXPLORATION OF THE X-FACTOR OF DESIGN IN A NEW EXHIBITION AT SVEN-HARRYS KONSTMUSEUM

MASSPRODUCTIONS - SCULPTURES FROM THE FACTORY Sven-Harrys konstmuseum launches 2023 by asking the question: “Where does the art start?” The museum has invited designers Magnus Elebäck and Chris Martin, founders of the internationally renowned Stockholm-based furniture company Massproductions to explore the link between industry and art while honing in on that mysterious “X-factor” – the element that makes good design great. Sven-Harrys konstmuseum launches 2023 by asking the question: “Where does the art start?” The museum has invited designers Magnus Elebäck and Chris Martin, founders of the internationally renowned Stockholm-based furniture company Massproductions to explore the link between industry and art while honing in on that mysterious “X-factor” – the element that makes good design great. 8 FEBRUARY - 19 MARCH.SVEN-HARRYS KONSTMUSEUM The exhibition asks questions in a series of playful, artistic and informative installations. What is that immeasurable special ingredient that distinguishes certain products? Is it pure magic, logical thinking, or a combination of both? With seven works based on seven different designs and 13 different industrial processes, Chris Martin and Magnus Elebäck take a deep dive into the complexity of manufacturing the products we take for granted in our daily lives. Massproductions – Sculptures from the Factory opens 8 February in conjunction with Stockholm Design Week 2023, and will be shown through 19 March at Sven-Harry’s Art Museum in Stockholm. "This exhibition picks up where our craft exhibition left off. In it, we showed the people behind the works, work processes that are sometimes told, sometimes shown. Now we’re going from showing the physical craftsmanship, where production is literally in your hands, and taking the step further with this exhibition to show design objects and the industrial manufacturing process – in a poetic and modern interpretation. It will be so much fun to welcome visitors to a playful and artistic design exhibition." - Dragana Kusoffsky MaksimovićCEO of Sven-Harrys "What happens when industrial manufacturing tools and processes move from the factory floor to an art gallery? Tools and processes that were originally intended to give life to beautiful objects, but that are never actually front and centre themselves. Suddenly, brutal and utilitarian items are transformed into beautiful sculptures and installations." - Chris Martin,Designer in Chief "The whole reason we started Massproductions was from our obsession with what the ultimate conditions for fantastic design are, and the answer is to find the balance between art and industry. When Sven-Harrys konstmuseum asked us for a show, it was natural to create one on this subject." - Magnus ElebäckCEO Sven-Harrys konstmuseum will be presenting its third design exhibition in a row in 2023. Book 4PM Self-Build Workshop here Visit Sven-Harrys Here Special presentation with Magnus Elebäck and Chris Martin of Massproductions

Massproductions Headquarters in Stockholm

MASSPRODUCTIONS HEADQUARTERS IN STOCKHOLM

Massproductions Headquarters in Stockholm Massproductions new headquarters is located on Högbergsgatan on Södermalm in Stockholm. The 300 square meters are distributed throughout working area, several conference rooms, kitchen and a product development workshop space. Massproductions new headquarters is located on Högbergsgatan on Södermalm in Stockholm. The 300 square meters are distributed throughout working area, several conference rooms, kitchen and a product development workshop space.  Custom made Draft Table in Beech combined with Waiter Chair  Jump Easy Chair and Icha Table and Chair  Bespoke kitchen by Specific Generic  The entrance with Massproductions' M Red colour on a powder coated metal sheet  4PM and Sander Table "New times, new needs. With a steadily growing team of talented people, our office started to become an unbearable place to work. We needed much more space and plenty more functions (and good coffee). Our friends at Specific Generic did a really nice job in transforming this unpolished gem of a run down 60's building into something special." - Magnus Elebäck, COO Founder Serif Chair together with Colossus Table  Massproductions HQ, Högbergsgatan 27, 116 20 Stockholm Contact us here.

SILO WINERACK TAKE PLACE IN CÔTE D’AZUR

SILO WINERACK TAKE PLACE IN CÔTE D’AZUR

SILO WINERACK TAKE PLACE IN Côte d’Azur From the yellow mimosas of winter, red poppies of spring, lavender fields of Provence, all the way to the rocky coast of Côte d'Azur - discover Silo Winerack and some of our favorite places along the way. From the yellow mimosas of winter, red poppies of spring, lavender fields of Provence, all the way to the rocky coast of Côte d'Azur - discover Silo Winerack and some of our favorite places along the way. Why Silo? When Chris Martin begins his design process, his goal is to create something that he himself would like to buy and that he cannot find on the market. With more and more wine bars opening in recent years and an increased interest in good wines, Chris wanted to create dignified storage that lives up to the same high quality as the bottles it will hold. Based on a continuous loop, Chris Martin designed the wine rack in an unbroken line of wood, where the bottles rest firmly in milled-out compartments. Silo holds its bottles securely and in a horizontal position. The bottles have a 3.87 degree inclination to keep the wine in constant contact with the cork, something that stops the cork from drying out and spoiling the wine.  Le Meranda, 4 Rue Raoul Bosio, 06300, Nice, France  Fondation Maeght, 623 Chem. des Gardettes, Saint-Paul-de-Vence, France   Tio Chair and Coffee table at Foundation Maeght    Silo is available in black stained ash and natural ash.  Tio Easy Chairs in Haut de Cagnes   La Part des Anges, 17 Rue Gubernatis, Nice, France "Silo is a functional and logical wine rack. But something distracted me, it was almost too logical. It felt like you should be able to lift it up into place. It almost called for handles, even though it’s really an unnecessary feature. I quickly realized that we already had the handle shape in the grooves on which the bottles rested. After that, my job was done. The handles are a subtle detail that give an added a charm to the wine rack." - Chris Martin, Designer in Chief  National Picasso Museum, Place de la Libération, Vallauris, France The rack which has a typology taken from traditional wine cellars can store 4 bottles per unit and can be stacked up to four units high.  La Canon, 23 Rue Meyerbeer, Nice, France

4PM Self-Build by Pia Wallén

4PM SELF-BUILD BY PIA WALLÉN

SWEDISH DESIGNER PIA WALLÉN AND THE LEMON YELLOW FELT A sun-splashed, glass-enclosed penthouse topping an 18th-century building is the enviable workspace of Pia Wallén. Situated in the center of Stockholm, it has sweeping views of the 80-meter-high tower of the Oscarskyrkan, a church dedicated to Oscar II, former King of Sweden. March 10 - 2022 Not that this stops her talent from crossing the boundaries of fashion, accessories, and interior. While a graphic red cross is often her signature, Wallén is not one to shy away from vibrant hues of pink, green, and yellow, often in contrasting combinations with black and white. Here she divulges the story behind her customization of the 4PM Self-Build chaise, and its celebration of a color she associates with joy, happiness, and survival.     "The naked wood and playful color also come closer to the chaise’s inspiration, Italian designer Enzo Mari and his self-build furniture." What drives your creativity? My creativity is like an ongoing research project. In all my work, I continue to search or to seek answers to questions I ask myself. If I do this and that, what will happen then? My new objects and products often transpire from my previous, responding to innovative and unique materials, techniques, and production practices. I might also be inspired by personal events or stories that move me. As a child, I worked with whatever came my way, whether it was textile or clay or paint. I always did something creative, but I didn’t have this idea to be a designer. In fact, in the beginning, I wanted to be a buyer – until I was a buyer at around 20 years old. I then saw that I wanted to change everything that I wanted to buy. That’s when I made the decision to try out being a designer. Now I’m trained as a fashion designer, but I like very much to crossover into different fields, with a common thing that is often material or technique. I appreciate the total design process for a product. What I like most is to make a process and a product from the very beginning. It’s difficult, perhaps, to make a story of something already there, and not the way I am used to working. " My combination of function and decoration for your body is quite similar to my past combinations of function and decoration to wear on your body – and why not a piece of furniture thatis also like jewelry?"   A sun-splashed, glass-enclosed penthouse topping an 18th-century building is the enviable workspace of Pia Wallén. Situated in the center of Stockholm, it has sweeping views of the 80-meter-high tower of the Oscarskyrkan, a church dedicated to Oscar II, former King of Sweden. "The studio was actually intended for an artist when they built the building. It’s a fantastic space with lots of windows, I live and stay here, and work a lot.” The color is the first thing we notice. I thought about survival and the affirmation of a sunny day on the beach, with its tranquility, reflection, and joy, and realized that I wanted to do it in yellow. There were no other colors coming up, just yellow standing up strong and clear. I think the color adds joyful attachment to the chair. Initially I thought about painting the entire frame yellow as well, but then I saw that the wood is very nice, Scandinavian in a way, and I wanted to save the beauty of the raw material.   " I wanted to have some textile on it, to make it a bit softer, and I work a lot with wool fiber and felted materials in my own production, mostly on slippers, table top decorative items, and bags. It’s a material I’m used to. The 4 millimeter-thick felt, which I source from Germany, is quite stiff. It’s an industrial textile that is not knit or woven – instead the wool fibers are pulled together in a mechanical way with needles." " I have my own company and I work from the initial idea until it gets out to the customer – even down to the packaging. I think I’m a little bit of a control freak. Of course there’s both a positive and negative side to that!"   What impression do you hope to give with your customization of the 4PM Self Build chaise? This isn’t my first experience with self-build furniture. Several years ago a Swedish newspaper published blueprints for the Red Blue chair, designed in 1918 by Gerrit Rietveld. I took the blueprints to a carpenter and now I have a few of these chairs in my studio. With this kind of project, you take a product and then add something – it’s always interesting to see how you – or others – use their own creativity, add their own fantasy to something that is almost ready. "I cut out the felt forms of the seat and laminated the wool felt on the four panels that make up the seat. I use this same method in my Slitz jewelry collection of bracelets and rings, which have laminated wool felt on metal such as sterling silver and brass. For me, it is always interesting to continue and build upon my previous projects."

An exploration of the X-factor of design in a new exhibition at Sven-Harrys konstmuseum

AN EXPLORATION OF THE X-FACTOR OF DESIGN IN A NEW EXHIBITION AT SVEN-HARRYS KONSTMUSEUM

MASSPRODUCTIONS - SCULPTURES FROM THE FACTORY Sven-Harrys konstmuseum launches 2023 by asking the question: “Where does the art start?” The museum has invited designers Magnus Elebäck and Chris Martin, founders of the internationally renowned Stockholm-based furniture company Massproductions to explore the link between industry and art while honing in on that mysterious “X-factor” – the element that makes good design great. Sven-Harrys konstmuseum launches 2023 by asking the question: “Where does the art start?” The museum has invited designers Magnus Elebäck and Chris Martin, founders of the internationally renowned Stockholm-based furniture company Massproductions to explore the link between industry and art while honing in on that mysterious “X-factor” – the element that makes good design great. 8 FEBRUARY - 19 MARCH.SVEN-HARRYS KONSTMUSEUM The exhibition asks questions in a series of playful, artistic and informative installations. What is that immeasurable special ingredient that distinguishes certain products? Is it pure magic, logical thinking, or a combination of both? With seven works based on seven different designs and 13 different industrial processes, Chris Martin and Magnus Elebäck take a deep dive into the complexity of manufacturing the products we take for granted in our daily lives. Massproductions – Sculptures from the Factory opens 8 February in conjunction with Stockholm Design Week 2023, and will be shown through 19 March at Sven-Harry’s Art Museum in Stockholm. "This exhibition picks up where our craft exhibition left off. In it, we showed the people behind the works, work processes that are sometimes told, sometimes shown. Now we’re going from showing the physical craftsmanship, where production is literally in your hands, and taking the step further with this exhibition to show design objects and the industrial manufacturing process – in a poetic and modern interpretation. It will be so much fun to welcome visitors to a playful and artistic design exhibition." - Dragana Kusoffsky MaksimovićCEO of Sven-Harrys "What happens when industrial manufacturing tools and processes move from the factory floor to an art gallery? Tools and processes that were originally intended to give life to beautiful objects, but that are never actually front and centre themselves. Suddenly, brutal and utilitarian items are transformed into beautiful sculptures and installations." - Chris Martin,Designer in Chief "The whole reason we started Massproductions was from our obsession with what the ultimate conditions for fantastic design are, and the answer is to find the balance between art and industry. When Sven-Harrys konstmuseum asked us for a show, it was natural to create one on this subject." - Magnus ElebäckCEO Sven-Harrys konstmuseum will be presenting its third design exhibition in a row in 2023. Book 4PM Self-Build Workshop here Visit Sven-Harrys Here Special presentation with Magnus Elebäck and Chris Martin of Massproductions

Massproductions Headquarters in Stockholm

MASSPRODUCTIONS HEADQUARTERS IN STOCKHOLM

Massproductions Headquarters in Stockholm Massproductions new headquarters is located on Högbergsgatan on Södermalm in Stockholm. The 300 square meters are distributed throughout working area, several conference rooms, kitchen and a product development workshop space. Massproductions new headquarters is located on Högbergsgatan on Södermalm in Stockholm. The 300 square meters are distributed throughout working area, several conference rooms, kitchen and a product development workshop space.  Custom made Draft Table in Beech combined with Waiter Chair  Jump Easy Chair and Icha Table and Chair  Bespoke kitchen by Specific Generic  The entrance with Massproductions' M Red colour on a powder coated metal sheet  4PM and Sander Table "New times, new needs. With a steadily growing team of talented people, our office started to become an unbearable place to work. We needed much more space and plenty more functions (and good coffee). Our friends at Specific Generic did a really nice job in transforming this unpolished gem of a run down 60's building into something special." - Magnus Elebäck, COO Founder Serif Chair together with Colossus Table  Massproductions HQ, Högbergsgatan 27, 116 20 Stockholm Contact us here.

SILO WINERACK TAKE PLACE IN CÔTE D’AZUR

SILO WINERACK TAKE PLACE IN CÔTE D’AZUR

SILO WINERACK TAKE PLACE IN Côte d’Azur From the yellow mimosas of winter, red poppies of spring, lavender fields of Provence, all the way to the rocky coast of Côte d'Azur - discover Silo Winerack and some of our favorite places along the way. From the yellow mimosas of winter, red poppies of spring, lavender fields of Provence, all the way to the rocky coast of Côte d'Azur - discover Silo Winerack and some of our favorite places along the way. Why Silo? When Chris Martin begins his design process, his goal is to create something that he himself would like to buy and that he cannot find on the market. With more and more wine bars opening in recent years and an increased interest in good wines, Chris wanted to create dignified storage that lives up to the same high quality as the bottles it will hold. Based on a continuous loop, Chris Martin designed the wine rack in an unbroken line of wood, where the bottles rest firmly in milled-out compartments. Silo holds its bottles securely and in a horizontal position. The bottles have a 3.87 degree inclination to keep the wine in constant contact with the cork, something that stops the cork from drying out and spoiling the wine.  Le Meranda, 4 Rue Raoul Bosio, 06300, Nice, France  Fondation Maeght, 623 Chem. des Gardettes, Saint-Paul-de-Vence, France   Tio Chair and Coffee table at Foundation Maeght    Silo is available in black stained ash and natural ash.  Tio Easy Chairs in Haut de Cagnes   La Part des Anges, 17 Rue Gubernatis, Nice, France "Silo is a functional and logical wine rack. But something distracted me, it was almost too logical. It felt like you should be able to lift it up into place. It almost called for handles, even though it’s really an unnecessary feature. I quickly realized that we already had the handle shape in the grooves on which the bottles rested. After that, my job was done. The handles are a subtle detail that give an added a charm to the wine rack." - Chris Martin, Designer in Chief  National Picasso Museum, Place de la Libération, Vallauris, France The rack which has a typology taken from traditional wine cellars can store 4 bottles per unit and can be stacked up to four units high.  La Canon, 23 Rue Meyerbeer, Nice, France

4PM Self-Build by Pia Wallén

4PM SELF-BUILD BY PIA WALLÉN

SWEDISH DESIGNER PIA WALLÉN AND THE LEMON YELLOW FELT A sun-splashed, glass-enclosed penthouse topping an 18th-century building is the enviable workspace of Pia Wallén. Situated in the center of Stockholm, it has sweeping views of the 80-meter-high tower of the Oscarskyrkan, a church dedicated to Oscar II, former King of Sweden. March 10 - 2022 Not that this stops her talent from crossing the boundaries of fashion, accessories, and interior. While a graphic red cross is often her signature, Wallén is not one to shy away from vibrant hues of pink, green, and yellow, often in contrasting combinations with black and white. Here she divulges the story behind her customization of the 4PM Self-Build chaise, and its celebration of a color she associates with joy, happiness, and survival.     "The naked wood and playful color also come closer to the chaise’s inspiration, Italian designer Enzo Mari and his self-build furniture." What drives your creativity? My creativity is like an ongoing research project. In all my work, I continue to search or to seek answers to questions I ask myself. If I do this and that, what will happen then? My new objects and products often transpire from my previous, responding to innovative and unique materials, techniques, and production practices. I might also be inspired by personal events or stories that move me. As a child, I worked with whatever came my way, whether it was textile or clay or paint. I always did something creative, but I didn’t have this idea to be a designer. In fact, in the beginning, I wanted to be a buyer – until I was a buyer at around 20 years old. I then saw that I wanted to change everything that I wanted to buy. That’s when I made the decision to try out being a designer. Now I’m trained as a fashion designer, but I like very much to crossover into different fields, with a common thing that is often material or technique. I appreciate the total design process for a product. What I like most is to make a process and a product from the very beginning. It’s difficult, perhaps, to make a story of something already there, and not the way I am used to working. " My combination of function and decoration for your body is quite similar to my past combinations of function and decoration to wear on your body – and why not a piece of furniture thatis also like jewelry?"   A sun-splashed, glass-enclosed penthouse topping an 18th-century building is the enviable workspace of Pia Wallén. Situated in the center of Stockholm, it has sweeping views of the 80-meter-high tower of the Oscarskyrkan, a church dedicated to Oscar II, former King of Sweden. "The studio was actually intended for an artist when they built the building. It’s a fantastic space with lots of windows, I live and stay here, and work a lot.” The color is the first thing we notice. I thought about survival and the affirmation of a sunny day on the beach, with its tranquility, reflection, and joy, and realized that I wanted to do it in yellow. There were no other colors coming up, just yellow standing up strong and clear. I think the color adds joyful attachment to the chair. Initially I thought about painting the entire frame yellow as well, but then I saw that the wood is very nice, Scandinavian in a way, and I wanted to save the beauty of the raw material.   " I wanted to have some textile on it, to make it a bit softer, and I work a lot with wool fiber and felted materials in my own production, mostly on slippers, table top decorative items, and bags. It’s a material I’m used to. The 4 millimeter-thick felt, which I source from Germany, is quite stiff. It’s an industrial textile that is not knit or woven – instead the wool fibers are pulled together in a mechanical way with needles." " I have my own company and I work from the initial idea until it gets out to the customer – even down to the packaging. I think I’m a little bit of a control freak. Of course there’s both a positive and negative side to that!"   What impression do you hope to give with your customization of the 4PM Self Build chaise? This isn’t my first experience with self-build furniture. Several years ago a Swedish newspaper published blueprints for the Red Blue chair, designed in 1918 by Gerrit Rietveld. I took the blueprints to a carpenter and now I have a few of these chairs in my studio. With this kind of project, you take a product and then add something – it’s always interesting to see how you – or others – use their own creativity, add their own fantasy to something that is almost ready. "I cut out the felt forms of the seat and laminated the wool felt on the four panels that make up the seat. I use this same method in my Slitz jewelry collection of bracelets and rings, which have laminated wool felt on metal such as sterling silver and brass. For me, it is always interesting to continue and build upon my previous projects."