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#4 THE CROWN JEWELS BY LEZAN LURR

#4 THE CROWN JEWELS BY Lezan Lurr

Massproductions presents its fourth interpretation from the series The Crown Jewels, where four creators have been asked to renew worn-out Crown Armchairs. In this fourth version, Lezan Lurr, creator and founder of the fashion brand Namacheko, has created two brutalist interpretations of the Crown Armchair that have undergone a shapeshifting.

Massproductions presents its fourth interpretation from the series The Crown Jewels, where four creators have been asked to renew worn-out Crown Armchairs. In this fourth version, Lezan Lurr, creator and founder of the fashion brand Namacheko, has created two brutalist interpretations of the Crown Armchair that have undergone a shapeshifting.

Lezan Lurr was born in Kirkuk, Kurdistan but grew up in Sweden. While completing her engineering education, in 2016 she and her brother Dilan Lurr started the now internationally recognized fashion brand Namacheko. Since then, her creative career path has broadened to also include furniture and interior design. Today, Lezan Lurr lives in London. Creation and change as a prerequisite for the progress of life is something Lezan grew up with.

"I grew up listening to my father’s stories in which, at the age of seven, after my grandfather’s death, he had to start working as a goldsmith in order to support the family. At sixteen he bought land and built his own house. The furniture and living space were designed and built by himself as time went on."

How did you go about this project? What has the process been like?
It took me months to think about it before I actually took pen to paper and made a first sketch, I processed the idea in my head as I had the two chairs in my living room in London and had daily interactions. I quite quickly knew the materials I wanted to work with as I had stripped down the fabric and foam off the first chair in my living room a late evening out of pure curiosity for what was beneath, I then brought them to the workshops, the aluminium chair went all the way to Dorset for metal works to be developed with Scot Sherrard, and I kept the Valchromat chair in the carpenters workshop in north London, and started putting together the pieces of the puzzle I had drawn with quite a few iterations during the process.

"The bridge between fashion and design has been central to my work to push boundaries in design and innovation. As two seemingly distinctive disciplines, the common elements such as material flows and geometry, allow for new forms and typologies to evolve. "

Describe your way of working?
Storytelling and identity are central to my design process. However most of the time it actually starts with paintings. Viewing them I mean, I do not actually paint myself. I spend a lot of my time at either galleries or museums and doing studio visits, that is with a feeling of enchantment. There is a seductive quality of paintings, a way it can pull you in, and be pleasurable. Sometimes in an absurd and somewhat unpleasant way. It’s a complicated experience, one could even call it confrontational, where pleasure meets a sense of discord, that triggers a starting point for emotions and thoughts. You have to work to figure it out, solve the puzzle in your own mind. And by this point you might realise how you have been pulled into the painting, standing there a few more minutes than you intended. This is the starting point for me, this sometimes quite uneasy feeling that I can not articulate starts a research process, a sketch process or writing process until the idea forms and visualises in my practice.

"Lezan’s interpretation makes me think of pictures of Joan of Arc. A noble creature who dresses in armour and gets ready for a tough day at work."

- Magnus Elebäck
CEO Massproductions

The exploration of the bridge between fashion, design and form forms the basis of Lezan’s creations, and also her work with the Crown Armchair. The result is two interpretations of the chair that explore itself and its possible metamorphosis, where new covers can be taken on and off the original chair body.

"All through ancient mythology to modern fiction, shapeshifting has been part of storytelling. It is described as a curse, pure witchcraft and other times as a superpower. This translated into creating cases, which can be taken on and off. In this way, the chairs are introduced into the daily shape-shifting that we engage in when we dress, with the possibility to alternately highlight, play and discover, alternately hide ourselves and return to our self-exploration. "

What material have you been working with mainly?
I decided to work with the materials the construction of the chair consists of, beyond what the beholder sees at a first glance. The idea of The Crown chairs construction is mainly a metal frame with additional wooden material to give support at the bottom, covered by foam and fabric. This has informed the choice of working with Aluminum and Valchromat. Using materials that are of importance to the pieces we love but in this instance was not visible. Using what was on the inside as the outer materials. I love working with Valchromat as it to me resembles textiles in how it shifts in colours. Valchromat is a wood panel fiber, that is colored all the way through and engineered for a high physical performance, on average 30% stronger than a MDF.

GORAWA - KURDISH FOR CHANGE

Lezan Lurr tackled the transition of the Crownchairs in the same exploratory way. For the first chair she peeled off layers of foam and fabric, to investigate the bare construction of the chair. The metal skeleton was cleaned by sandblasting. CAD drawings were created over the new shape and then 12 parts were laser cut in aluminum sheet, which were welded together and finally sanded free of visible joints.

KURSI - KURDISH FOR CHAIR

The second chair’s case consists of through-dyed wood fiber panel (Valchromat) and consists of four separate parts that slide along the chair’s sides, seat and backrest. The prototype was created in MDF, but the angles were hard and not very comfortable. The exploration continued. Valchromat does not bend naturally but Lezan worked around this by working with thinner sheets. This created a curved backrest for softness and comfort. The four parts were glued and stapled together for a seamless look. Finally, the chair was sanded and oiled.

How would you describe the result?
I am happy with the result of the chairs, they have kept the essence of the original crown chair in both shape and material while visually changing completely. However I can now only think about how I would yet again like to re-work them, adding moss green insulation foam as cushions for the Aluminium chair and hand-carve ashtrays in Valchromat with a pocket to store cigarettes that can slide onto the black chairs armrest.

"I love gothic revival as much as I love brutalism. Beyond the architectural eras that I love, I believe that style is rooted in a state of mind and feeling, which is constantly evolving and changing for me. I think it’s exceedingly difficult to describe one’s own aesthetic or style."

" I decided to work with the materials that make up the chair’s construction. Crown mainly consists of a metal frame, but also wood that provides support at the bottom, this is then covered with foam and fabric. I wanted to use the materials that form the core of a product we love but which in this case were not visible. "

Whats next?
Next up for me is a continued focus on interior design projects and building bespoke furniture. There is something beautifully intimate in working on residential projects where one enters someone else’s most private and bare self in creating a home.

Follow Lezan Lurr

Production by Alfie Chambers @alfchambers
Photographed by Dilan Lurr @dilan.lurr

The Crown Jewels by Lezan Lurr will be exhibited during Stockholm Design Week at Massproductions Works from February 6.

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“Being in Värnamo and seeing Mathsson’s home and studio is very inspiring. He was an innovator in all aspects,

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“Being in Värnamo and seeing Mathsson’s home and studio is very inspiring. He was an innovator in all aspects, being a jogger before jogging really became a thing, building a special bed for sleeping outside in the fresh air. I’d like to adopt that kind of thinking to both design and life! - Chris Martin

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4PM Self-Build by Pia Wallén

4PM SELF-BUILD BY PIA WALLÉN

SWEDISH DESIGNER PIA WALLÉN AND THE LEMON YELLOW FELT A sun-splashed, glass-enclosed penthouse topping an 18th-century building is the enviable workspace of Pia Wallén. Situated in the center of Stockholm, it has sweeping views of the 80-meter-high tower of the Oscarskyrkan, a church dedicated to Oscar II, former King of Sweden.March 10 - 2022Not that this stops her talent from crossing the boundaries of fashion, accessories, and interior. While a graphic red cross is often her signature, Wallén is not one to shy away from vibrant hues of pink, green, and yellow, often in contrasting combinations with black and white. Here she divulges the story behind her customization of the 4PM Self-Build chaise, and its celebration of a color she associates with joy, happiness, and survival. "The naked wood and playful color also come closer to the chaise’s inspiration, Italian designer Enzo Mari and his self-build furniture." What drives your creativity? My creativity is like an ongoing research project. In all my work, I continue to search or to seek answers to questions I ask myself. If I do this and that, what will happen then? My new objects and products often transpire from my previous, responding to innovative and unique materials, techniques, and production practices. I might also be inspired by personal events or stories that move me. As a child, I worked with whatever came my way, whether it was textile or clay or paint. I always did something creative, but I didn’t have this idea to be a designer. In fact, in the beginning, I wanted to be a buyer – until I was a buyer at around 20 years old. I then saw that I wanted to change everything that I wanted to buy. That’s when I made the decision to try out being a designer. Now I’m trained as a fashion designer, but I like very much to crossover into different fields, with a common thing that is often material or technique. I appreciate the total design process for a product. What I like most is to make a process and a product from the very beginning. It’s difficult, perhaps, to make a story of something already there, and not the way I am used to working. " My combination of function and decoration for your body is quite similar to my past combinations of function and decoration to wear on your body – and why not a piece of furniture thatis also like jewelry?" A sun-splashed, glass-enclosed penthouse topping an 18th-century building is the enviable workspace of Pia Wallén. Situated in the center of Stockholm, it has sweeping views of the 80-meter-high tower of the Oscarskyrkan, a church dedicated to Oscar II, former King of Sweden. "The studio was actually intended for an artist when they built the building. It’s a fantastic space with lots of windows, I live and stay here, and work a lot.” The color is the first thing we notice. I thought about survival and the affirmation of a sunny day on the beach, with its tranquility, reflection, and joy, and realized that I wanted to do it in yellow. There were no other colors coming up, just yellow standing up strong and clear. I think the color adds joyful attachment to the chair. Initially I thought about painting the entire frame yellow as well, but then I saw that the wood is very nice, Scandinavian in a way, and I wanted to save the beauty of the raw material. " I wanted to have some textile on it, to make it a bit softer, and I work a lot with wool fiber and felted materials in my own production, mostly on slippers, table top decorative items, and bags. It’s a material I’m used to. The 4 millimeter-thick felt, which I source from Germany, is quite stiff. It’s an industrial textile that is not knit or woven – instead the wool fibers are pulled together in a mechanical way with needles." " I have my own company and I work from the initial idea until it gets out to the customer – even down to the packaging. I think I’m a little bit of a control freak. Of course there’s both a positive and negative side to that!" What impression do you hope to give with your customization of the 4PM Self Build chaise? This isn’t my first experience with self-build furniture. Several years ago a Swedish newspaper published blueprints for the Red Blue chair, designed in 1918 by Gerrit Rietveld. I took the blueprints to a carpenter and now I have a few of these chairs in my studio. With this kind of project, you take a product and then add something – it’s always interesting to see how you – or others – use their own creativity, add their own fantasy to something that is almost ready. "I cut out the felt forms of the seat and laminated the wool felt on the four panels that make up the seat. I use this same method in my Slitz jewelry collection of bracelets and rings, which have laminated wool felt on metal such as sterling silver and brass. For me, it is always interesting to continue and build upon my previous projects."

Overseas Blue at Fondation Maeght

OVERSEAS BLUE AT FONDATION MAEGHT

BLUE SHADES OF CÔTE D'AZUR Le Corbusier's architectural colour scheme, the French Riviera and the La Fondation Maeght art museum were the inspiration when Massproductions set out to develop a new colour for their Tio collection. The outdoor collection is now launched in the colour Overseas Blue.March 24 - 2022 Le Corbusier is considered one of the most important architects of the 20th century. Colour and its effect on architecture is said to have been as important to him as the room and its layout. In 1930, Le Corbusier created a colour system called "Claviers de couleurs" consisting of 43 colours in twelve scales. The Tio Collection's new colour Overseas Blue is taken from this scale, which is well suited for a company based on modernist ideals. The collection was photographed by Martin Runeborg at the La Fondation Meaght outside Saint Paul De Vence, where it takes its place in the Sculpture Garden and the Miró Labyrinth. Fondation MaeghtSome of the biggest names in 20th-century European sculpture, including Georges Braque, Joan Miró and Alberto Giacometti, came together to help create La Fondation Maeght, which has become France’s most important art foundation and is among the world’s leading cultural institutions. La Fondation was established by Aimé and Marguerite Maeght, a visionary couple who were publishers and art dealers, and who represented and were friends with some of the most important artists of the era, including Braque, Miró and Giacometti, as well as Alexander Calder, Fernand Léger, Marc Chagall, and many others. "The Tio Chair is the contemporary design classic that started Massproductions journey." Le Corbusier's architectural colour scheme, the French Riviera and the La Fondation Maeght art museum were the inspiration when Massproductions set out to develop a new colour for their Tio collection. The outdoor collection is now launched in the colour Overseas Blue. "Outdoor environment differ from indoor environment in so many ways. Of course, high demands are placed on the material to be able to withstand the influence of the elements. But you also have other types of spaces to relate to, ranging from a park to an outdoor terrace or balcony. Overseas Blue is a nice addition to our range, it is a lively but balanced blue shade, which fits just as well into nature as in an urban environment. "- Magnus Elebäck,CEO and co-founder ABOUT TIODuring the Stockholm Furniture Fair 2009, Chris Martin and Magnus Elebäck launched both Massproductions as a brand and their first product: Tio Chair. Tio quickly gained recognition in the industry and in Massproductions first year of operation it won the Swedish Association of Architects’ Golden Chair design award.

4PM Self-Build by Hank Grüner

4PM SELF-BUILD BY HANK GRÜNER

4PM Self BUILD BY HANK GRÜNER While fantasy is natural to a child, Hank Grüner had, perhaps more than his fair share. “Mine was so overloaded I had five psychologists hanging around,” remembers the Swedish artist. Born in Brazil, Grüner was adopted by a Swedish family and moved to a small town outside of Gothenburg at six months old, where he developed a rich alternative universe with his childhood toys.  February 7 - 2022 Words by Mairi Beautyman The 1996 movie “Space Jam,” in which basketball player Michael Jordan travels to the animated Looney Tunes’ universe, was lifechanging for the teenage Grüner, who now canonizes his rich imagination into ceramics and large-scale paintings. “Eventually I learned drawing could help me with all of the things that I had in my head,” he notes. Here he shares the journey behind his customization of the 4PM Self Build chaise, and its mystical world including a squid, a devil, and characters taken from popular animations. How did this reoccurring love affair with toys of the 1990s develop in your work? The dreams that you have enable you to chase something. I chase to understand myself as a younger person. I take all of my imagination from what I loved as a child and still love to this day. I still have all of my childhood toys on a shelf in my studio, like Sailor Moon [a schoolgirl superhero from the Japanese anime series]; Street Sharks [characters that are half-man, half-shark]; Power Rangers [a team of superheroes], Transformers [giant robots that change into cars and other objects]; and Teenage Mutant Ninja Turtles [turtles with superpowers that fight evil]. I also buy a lot of old toys from online sites. There are particular colors and shapes – such as the Transformer form – that I involve. Could you describe a few of the drawings you made?Right as I began working on the chaise, I picked up two new Street Sharks figures. That meant I really wanted to draw them. On one of the biggest spaces on the chaise, the wood plate where you lay your feet, I drew a 10-centimeter-long, five-centimeter-wide Street Shark. There’s also another cartoon character, Casper the Friendly Ghost, as well as a skeleton dressed as the Grim Reaper, a dragon, a squid, and a devil riding a motorcycle in the desert with lightning coming down. ...A devil riding a motorcycle? Say I start drawing a devil and then I add a motorcycle and then I think about a narrative to place yourself in...maybe the devil is going somewhere. Often they are ideas about what I want myself to be able to do, from flying to being a squid or big green fire-breathing dragon or riding a motorcycle... While fantasy is natural to a child, Hank Grüner had, perhaps more than his fair share. “Mine was so overloaded I had five psychologists hanging around,” remembers the Swedish artist. Born in Brazil, Grüner was adopted by a Swedish family and moved to a small town outside of Gothenburg at six months old, where he developed a rich alternative universe with his childhood toys.  "Eventually I learned drawing could help me with all of the things that I had in my head” Your 4PM Self Build is like a big collage. I filled every spot on the three large front panels. There are a lot of clippings, drawings, and tags made from mixing old English or Germanic letters with current letters – although there are no words. Using acrylic, markers, pen, and paper, I left what you might call the skeleton of the chaise clean as the wood is so nice. A lot of stuff has been torn off in order to take on something new. What remains is worn out and layered. "I started thinking about furniture accessible to everyone. The laminated wood used for the 4PM Self Build is very similar to that of the basketball court benches I remember from my childhood. These wooden benches were covered with tags and burn marks, and people were always drawing, for example, the name of a girlfriend. Somehow writing on the benches made them accessible to everyone, made them feel like it was their court. The court also had places where concert posters were repeatedly put up – after someone tried to rip off all of the concerts that had been, creating big clusters of papers. When I was making the chaise, I could see in my head all of these layers of concert posters. Your collage effect is really unique. How did you create that? Out one night, I met a girl who had been collecting National Geographic magazines for 20 years. She gave me a bunch, and now a big shelf in my studio is stacked with around 100 different ones. I rip out colorful pieces and then use brushes to apply acetone. Say it’s a butterfly – the color bleeds out and it gets more abstract. For the 4PM Self Build chaise, I chose a lot of photographs of coral with fish and underwater flowers. After drawing the squid, I pasted fish and underwater flowers around it in order to make a world mixed together. What impression do you hope to give with your 4PM Self Build chaise? "Really, it’s a big toy. I hope people might think, looking at the one I made, ‘I can do tags, I can draw, I can make another collage...hey, I could also do that in my own style."   Hank Grüner on instagram

PRESENTING 4PM AND 4PM SELF BUILD

PRESENTING 4PM AND 4PM SELF BUILD

PRESENTING 4PM AND 4PM SELF BUILD During Stockholm Design Week 2022, Massproductions presents the new 4PM chaise longue, made in Sweden from laminated douglas fir or cherry. In a homage to the Italian designer Enzo Mari, 4PM Self Build is also released, where you build a chaise longue yourself with the help of drawings and materials from your local hardware store. February 4 - 2022 Words by Sanna Fehrman Initially, 4PM was about creating high comfort from a hard material. The design language of the chaise is a combination of curved and flat parts and has been designed to provide the best possible comfort. In this case, Massproduction’s chair library has acted as a study in seating comfort, together with a number of prototypes developed at Massproduction’s design studio in Stockholm. It was also where the Self Build project started. Originally, 4PM Self Build was a fast model for analyzing comfort, where Massproductions’ product developers had to build multiple versions to create the right feeling. From above, the profile of 4PM tapers towards the footrest, which enables the feet to fall comfortably on both sides, something that also simplifies getting in or out. The horizontal footrest can also be used as a temporary seating area or a table surface. "We named the chaise longue 4PM, as it is the perfect time to sit back and enjoy a cup of tea. The chaise longue is a perfect place to put your feet up in the afternoon or any other time of day." - Chris Martin, Designer in Chief 4PM is available in two types of wood, Douglas fir which is characterized by its warm tone and fine grain and cherry which is slightly darker. Instructions and drawings for 4PM Self Build can be downloaded free of charge from Massproductions’ website. The material for the furniture can be purchased from approx. 50 EURO and up, depending on the material chosen. In connection with the project, the publication To Build A Chaise, written by the design writer Mairi Beautiman, will also be released. The website also sells a 4PM Self Build kit containing the publication, headrest in S rensen leather, Massproductions branding plate, certificate and feet. During Stockholm Design Week 2022, Massproductions presents the new 4PM chaise longue, made in Sweden from laminated douglas fir or cherry. In a homage to the Italian designer Enzo Mari, 4PM Self Build is also released, where you build a chaise longue yourself with the help of drawings and materials from your local hardware store. "A chaise longue is not really a piece of furniture you will ever need, but if you can afford it, it can gild everyday life. And when I say can afford, I mean can afford in terms of space, because a chaise longue takes up a lot of space in relation to its function. " - Chris Martin, Designer in Chief "Enzo Mari’s design was on another level. He was careful not to pollute the world with objects. He did not present anything that could not be justified as a long-lasting product. He had a talent that inspires you." - Chris Martin, Designer in Chief Chris Martin wanted to create a comfortable chaise longue that also has its place in a public environment, without unnecessary upholstery that may eventually need to be replaced. Chris therefore chose to add a single dressed element where it was needed most, a headrest. The headrest is adjustable in height and it is elegantly balanced on top of the backrest, and is held in place by an enclosed steel weight. The headrest is available for purchase separately for those who build their own chaise longue. "We realized that the self-built version of 4PM was cheap, simple and fun to build. You may not be able to afford 4PM, but with instructions you can make your own and get the luxury of the chaise longue, without the luxurious price tag. Maybe there is something exciting in being able to build the furniture yourself. That’s when I realized that Enzo Mari never included a chaise longue in his self-build project." - Chris Martin, Designer in Chief In 1974, the Italian designer Enzo Mari released his book ”Autoprogettazione”, consisting of drawings for 19 pieces of furniture that you can build yourself. Mari is one of Chris Martin’s great design heroes and this is where the idea for 4PM Self Build was raised. "Building something yourself gives a completely different feeling, you value the furniture more. Maybe it reminds you of building models as a child? It is a satisfaction in the work. Even if you have clear instructions, you can customize the furniture and personalize it as you wish." - Chris Martin, Designer in Chief