Colour of madness March 31 - 2020 Written by Sanna Fehrman Vincent van Gogh's mysterious obsession with yellow, madness and narcissus flowers inspired Massproductions, when launching their outdoor furniture range in a new sun-bleached yellow colour. Vincent van Gogh's mysterious obsession with yellow, madness and narcissus flowers inspired Massproductions, when launching their outdoor furniture range in a new sun-bleached yellow colour. Massproductions now presents their collections Tio, Jig Mesh, Odette Table and the new outdoor sofa Roadie, all designed by Chris Martin, in the new March Yellow. The paint consists of a UV-resistant powder coat, suitable for house facades, with extreme resistance to both sun and water. "Outdoor environments differ from indoor environments in so many ways. Obviously, high demands are put on the material to withstand the effects of nature. But you also have different spaces to work with, everything from a park to a restaurant or a balcony. March Yellow is adding a new sense of spring to our colour range, it fits just as well in nature as in any urban environment", says Magnus Elebäck, CEO and co-founder of Massproductions. Massproductions now presents their collections Tio, Jig Mesh, Odette Table and the new outdoor sofa Roadie, all designed by Chris Martin, in the new March Yellow. The paint consists of a UV-resistant powder coat, suitable for house facades, with extreme resistance to both sun and water. "Outdoor environments differ from indoor environments in so many ways. Obviously, high demands are put on the material to withstand the effects of nature. But you also have different spaces to work with, everything from a park to a restaurant or a balcony. March Yellow is adding a new sense of spring to our colour range, it fits just as well in nature as in any urban environment", says Magnus Elebäck, CEO and co-founder of Massproductions. When photographing the new collection, Massproductions chose to collaborate with the artist and set designer Martin Bergström. The furniture takes place in an overgrown garden that evokes childhood memories, a nostalgic borderland between dream and reality. "The vision was to create a springlike feeling in a controlled environment, an exposed wild grown exotic glade where the product, rather than the environment it stands in, comes into focus", concludes Magnus Elebäck "Yellow is the colour of madness, perhaps inspired by Vincent van Gogh, and his obsession with yellow. In England we say "Mad as a March hare", as hares tend to behave erratically in March. But now, we take away the madness and keep only the good things about yellow -  warmth and hope." - Chris Martin, Designer in Chief https://player.vimeo.com/external/402848713.hd.mp4?s=3ae4bfe1a0200c306bfdcead571c0fc87978bc5e&profile_id=174

During the Möbelriksdagen 2020 hosted by Interior Cluster Sweden in Växjö, Sweden, Massproductions co-founders were awarded Årets Designpersonligheter (Design Personality of the Year). Motivation of the Jury: “When two designers with different backgrounds started collaborating 20 years ago, the vision was innovative design focusing on the interaction between product and environment. The result was a modern, functional and elegant design profile that fulfilled their idea and vision in every detail. The promise of quality and function was quickly received by a design-interested crowd. After ten years, the duo launched their own design brand and have produced several award-winning products. Today, they are represented at hundreds of retailers, used by famous architects all over the world, and contribute greatly to putting Swedish design and manufacturing on the international map!”

I'm Slow Party February 6 - 2020 Written by Sanna Fehrman On February 5th, during Stockholm Design Week 2020 Massproductions arranged an explosive event featuring several live acts, including DJ Nadja Chatti, DJ Axel Boman and The Swedish synthpop group Kite. On February 5th, during Stockholm Design Week 2020 Massproductions arranged an explosive event featuring several live acts, including DJ Nadja Chatti, DJ Axel Boman and The Swedish synthpop group Kite. The event took place at Stockholm’s meatpacking district at the outskirts of central Stockholm. Over 700 guest consisting of buyers, architects, designers, press and influencers from all over the world attended Massproductions' I’m Slow party. In a connecting area of the venue Massproductions offered a place to slow down and take stock, The I'm Slow Installation. Read more about it here.  The event took place at Stockholm’s meatpacking district at the outskirts of central Stockholm. Over 700 guest consisting of buyers, architects, designers, press and influencers from all over the world attended Massproductions' I’m Slow party. In a connecting area of the venue Massproductions offered a place to slow down and take stock, The I'm Slow Installation. Read more about it here.  I'M SLOW We are in no rush here at Massproductions… We have our deadlines of course, and we keep our customers happy by delivering on time. But when it comes to developing ideas, we believe it’s better to be slow. Because being slow is not necessarily a bad thing. At Massproductions we take pride in thinking twice before releasing a new piece of furniture onto the market. Even if that means that we develop only a few products every year. The idea behind many of our furniture have been developed over many years. Simply, because then you get the best design, and the slow build up also gives you the best satisfaction. By taking our time, we can make sure that we produce our furniture in the best material and the most energy-efficient way possible and create designs that withstand the test of time.

The I'm Slow Installation February 7 - 2020 Written by Sanna Fehrman During Stockholm Design Week 2020, on Wednesday 05 February, while embracing the dynamism of the city during the busiest week of the design calendar with an explosive club night, Massproductions offered a place to slow down and take stock. During Stockholm Design Week 2020, on Wednesday 05 February, while embracing the dynamism of the city during the busiest week of the design calendar with an explosive club night, Massproductions offered a place to slow down and take stock. An oversized bell tent, with newest product release Roadie encircling a ‘fireplace’ at its heart, and provided time and space for visitors to the Stockholm Design Week to step off the treadmill of the typical design fair experience. From tactile surfaces to a bespoke scent, every one of the five senses has been carefully catered for to enable a mindful moment of reflection, evocative of nights under starry skies. An oversized bell tent, with newest product release Roadie encircling a ‘fireplace’ at its heart, and provided time and space for visitors to the Stockholm Design Week to step off the treadmill of the typical design fair experience. From tactile surfaces to a bespoke scent, every one of the five senses has been carefully catered for to enable a mindful moment of reflection, evocative of nights under starry skies. I'M SLOW We are in no rush here at Massproductions… We have our deadlines of course, and we keep our customers happy by delivering on time. But when it comes to developing ideas, we believe it’s better to be slow. Because being slow is not necessarily a bad thing. At Massproductions we take pride in thinking twice before releasing a new piece of furniture onto the market. Even if that means that we develop only a few products every year. The idea behind many of our furniture have been developed over many years. Simply, because then you get the best design, and the slow build up also gives you the best satisfaction. By taking our time, we can make sure that we produce our furniture in the best material and the most energy-efficient way possible and create designs that withstand the test of time.

I'm slow February 5 - 2020 Written by Sanna Fehrman Stockholm-based furniture company Massproductions is taking a stand against today’s fast-paced obsession with novelty and growth with a brand positioning encapsulated in the words: ‘I’m slow’. Stockholm-based furniture company Massproductions is taking a stand against today’s fast-paced obsession with novelty and growth with a brand positioning encapsulated in the words: ‘I’m slow’. We are in no rush here at Massproductions… We have our deadlines of course, and we keep our customers happy by delivering on time. But when it comes to developing ideas, we believe it’s better to be slow. Because being slow is not necessarily a bad thing. At Massproductions we take pride in thinking twice before releasing a new piece of furniture onto the market. Even if that means that we develop only a few products every year.  The idea behind many of our furniture have been developed over many years. Simply, because then you get the best design, and the slow build up also gives you the best satisfaction. By taking our time, we can make sure that we produce our furniture in the best material and the most energy-efficient way possible and create designs that withstand the test of time.

Allien autopsy november 14 - 2019Written by Sanna FehrmanMassproductions invited the artist Åsa Stenerhag to collaborate on their installation ”Alien Autopsy” which opened on 14 November 2019 at the Massproductions showroom in Stockholm. The installation was created in conjunction with the launch of the new Landa table system. Massproductions invited the artist Åsa Stenerhag to collaborate on their installation ”Alien Autopsy” which opened on 14 November 2019 at the Massproductions showroom in Stockholm. The installation was created in conjunction with the launch of the new Landa table system. The new Landa table’s design is based on two parallel steel beams, allowing for an exceptionally long span between the leg pairs. Space has been one of the recurring concepts in its development, in the form of the significant and comfortable voids created under long table tops, and also in the inspiration behind its appearance. When Massproduction’s designer Chris Martin designed Landa’s characteristic angled table legs he was inspired by NASA’s lunar module.The new Landa table’s design is based on two parallel steel beams, allowing for an exceptionally long span between the leg pairs. Space has been one of the recurring concepts in its development, in the form of the significant and comfortable voids created under long table tops, and also in the inspiration behind its appearance. When Massproduction’s designer Chris Martin designed Landa’s characteristic angled table legs he was inspired by NASA’s lunar module.In the installation, the Landa table presents a series of stoneware sculptures by artist Åsa Stenerhag in prominent organic forms and textures. The installation title ”Alien Autopsy” is a nod to a controversial short film by Englishman Ray Santillis from 1995. In the installation, the Landa table presents a series of stoneware sculptures by artist Åsa Stenerhag in prominent organic forms and textures. The installation title ”Alien Autopsy” is a nod to a controversial short film by Englishman Ray Santillis from 1995.The sculptures have been baked once after which the ceramic still has the ability to soak up color. Every sculpture has then been stained by less traditional methods, such as gouache, shoe polish and linseed oil. ”My work usually starts with a feeling, an energy and desire that then comes down to material, surface and shape... Clay is a living material and must be taken care of in different ways throughout all stages of the drying process. It is a constant collaboration between me and the clay. For me the process is as important as the result. That’s what drives me” - Åsa StenerhagArtist

ANNIVERSARY PARTY March 5 - 2021 Written by Sanna Fehrman A BIG thank you to everyone who came to celebrate our 10th anniversary! A BIG thank you to everyone who came to celebrate our 10th anniversary! We had an amazing night celebrating with you all, and are excited for the coming 10 years. And thank you Les Big Byrds for a world class performance.  Photography by Alma Vestlund.